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If you feel like you’re struggling to keep your wedding business alive during the pandemic, then this a must-read blog post for you. We have put together top tips and ideas that can help you promote your wedding business during the pandemic to show couples that you are there, when they’re ready to start planning or celebrating their wedding day.

We want to help you revive your wedding business and show the couples out there that your business has not and will not be beaten by coronavirus.

Get Social

Research shows that 80% of your potential clients are on social media. Instagram, Facebook, YouTube, Twitter and Pinterest are the main places people talk weddings. Couples want to picture their happy day so make sure you show lots of photos so they can visualise what you can do for them. If you have smaller weddings, then share photos of these. This will help your audience see what you do and what you can do for them.

Public Sanitisation

As a rule, you have to maintain proper sanitation, but why not show this? Show photos of your wedding shop or equipment being sanitised. This will give potential customers the peace of mind that you care about your business and your customers. If you have a fogging company or a deep clean completed, then take a photo of this or share your certificate. Build trust with your audience that cleanliness and safety is important to you.

Marketing Your Wedding Business

Join Groups

Take some time out to find wedding planning forums online and groups on Facebook too. Register with the forums and join the groups. Do not make the mistake of selling at everyone. Instead respond to questions or concerns with friendly advice and tips. There are thousands of brides-to be on these pages and they need and ask for expert advice. Be the friendly expert to help and this could lead to real sales for you.

Website Updates

Make sure that your website clearly shows you are open and ready for business. Think about blog posts each time a new pandemic announcement is made. Instead of just sharing the update, share advice and reassurance to your audience. You will quickly become the website they turn to when new government announcements are made. They will know you have the real news, in a way they can understand, the reassurance they need and the advice they want.

Partner Up

In this day of social media, it’s easy to find good local wedding suppliers and vendors. Take the time to build rapport and relationships with local suppliers that can help recommend your services to their couples. You can then do the same to them. Zoom is a great way of cramming in lots of meetings in one day, meeting lots of other suppliers and building those relationships.

 

If you feel like you’re struggling, you’re not alone. Many wedding businesses are feeling this way. We are here to help you. Call us for a chat, or just to rant. You are not alone, we are here, in the same boat too.