Skip to main content

How to find your dream bride as a wedding supplier

As wedding suppliers, it is easy to fall into the trap of believing that all brides are your dream brides. However, that’s not really the case, is it? Especially with ever-changing trends and aesthetics the wedding industry is growing at a rapid pace. As a wedding planner, you might want a bride that knows exactly what they want, or you may prefer a bride that wants to leave it all to you.

Do You Know Who Your Dream bride is? working in an office on a laptop with a notebook and candle

How to meet their Expectations

Every bride is not your dream bride. By knowing who your dream bride is you can better serve their needs to exceed their expectations. But you can also market your wedding business much easier and more effectively too. If you want to become a top wedding supplier that is continuously recommended to brides and other suppliers, you need to know your niche and who your dream bride is.

If you’re a wedding photographer for example and you love shooting outdoor weddings, then show off the outdoor weddings you have done. Share photos of the weddings on your website and your social media pages. Display these photos at wedding fairs too. When a wedding supplier speaks to a bride that is getting married outside, they’ll quickly know exactly which wedding photographer to recommend – you!

If you want to market your business to the best of your abilities use our Pinterest Marketing e-book (it’s free!)

For a soonlywed, their wedding day is one of the most memorable days of their life and will already have high expectations from their wedding planner or any wedding supplier. Some of their expectations are …

Zero Mistakes on the day of their wedding

Throughout the day everything should run smoothly without any obstacles or unfinished business.


Every tiny detail is taken care of

Soonlyweds have put all their trust in you, so the process is less stressful for them. Weddings take months of planning so everything must be carefully executed before and the day of the wedding


Making their visions come to life

They have a vision and it’s your job as a wedding supplier to make it everything they dreamed of and more!

A great way for soonlyweds to find you is to advertise through us to grow your business with Weddings Inc.

Do You Know Who Your Dream bride is? Note book and pen on top of a mac book with a flower wall in the background

Find Your Niche Within The Wedding Industry

Perhaps brides looking for that high-end princess style wedding dress are for you. Maybe you’re looking for brides that want to get married in a barn, or brides that want a do-it-yourself wedding. Wedding suppliers are often worried about niching their wedding business in case it means they lose out on clients. However, there are over 270,000 weddings that take place in the UK every year. By choosing the right niche for your wedding business you will quickly become the go-to person for that wedding service for your dream bride.

You want your dream bride to visit your stand at an exhibition, your website or your social media page and immediately think that you are the perfect supplier for them. Suddenly cost doesn’t matter because you are the exact wedding supplier they are looking for.

This can be achieved by niching your wedding business and serving your dream brides. All of a sudden, you’ll have less competition, and you won’t be competing on price either. Your dream brides will be flocking to you, and they will happily pay the price that you and your services or products are worth.

Do You Know Who Your Dream bride is? person sat writing in a notebook

Communication Is Key

Learning how to talk about your bride’s necessities is an essential skill. Sit down (or call) with both of the soonlyweds to discuss what they both expect to happen on their wedding day. This will be a clear indication to you as a wedding supplier what they want and for the soonlyweds is a chance to agree on middle ground to have both of their ideas infused to create the most magical day for them and their guests attending.

Whilst you’re here…Why not check out our blog to Why Consider A Mid-Week Wedding

Are you recently engaged, DM us on Instagram your love story, for the chance to be our soonlywed of the month! @weddings.incorporated.


Finding your ideal client

To find your ideal client on instagram follow these tips:

  1. Post daily- only a small percentage of people see each of your posts, so post at least daily to reach more people
  2. Use hashtags- make sure each post has a selection of hashtags aimed at your bride or groom.Use a hashtag tool to help
  3. Post scroll stopping images and create amazing captions that people will want to read.
  4. Post content that resonates with your target audience
  5. Interact!- Reply to a comment, follow them back

Start by looking at your current clients, ask yourself these questions:

  1. What is their age?
  2. What gender are they?
  3. Where do they live?
  4. Do they have kids?
  5. What job do they have?
  6. Do you know their income level?

Answering these questions will give you a good idea who your ‘ideal client’ is. You can use this information in advertising and social media to talk directly to that client demographic.



Are you planning your wedding, find your dream wedding suppliers using our free directory service here: Supplier Search – Weddings Inc.

Follow our Instagram wedding inspo page: @weddings.incorporated

Wedding Suppliers:

Sign up for a free or premium membership

Join our Facebook supplier network group

Follow our Instagram business page: @weddingsincbusiness


For all marketing/advertising/affiliate/sponsorship related enquires please email:

Grab Your Free Copy Of Our Tips To Improve Your SEO

5 tips to improve your seo