Setting goals is what keeps a business going in the right direction. To be a successful wedding business you need to set yourself goals – and as we enter a new year it’s the perfect time to start creating attainable goals for your wedding business. There is so much research out there about the importance of business goals, linked to the success of your business. On top of this, there is loads of great research about why you should set new business goals to start the new year; new year, new start and all that!
However, in this blog post we are looking at how you can go about creating attainable goals for your wedding business.
Take the time over the Christmas break to look at your competition. Look at what they’re doing well and what they’re doing that isn’t working. Set yourself attainable goals based on how you can ahead of the competition. If they’re posting more than you on social media, then you need to up your posts too. Perhaps they are sharing case studies, uploading more blog posts or have special deals or payment plans. Don’t look to match your competition, set goals to get ahead of your competition.
Picture your perfect wedding business. Think about what it looks like, who you are working with, what the business looks like. What sort of hours are you working? Where is the business this time next year, and the year after that? What does your online presence and website look like? Write down your dreams and then set attainable goals to achieve those dreams. Dream big; the sky is the limit!
Don’t just write your list of goals on a sheet of paper, you can do better than that. Put them on a vision board, add them to your phone, your computer screen and more. Have your goals written up clearly somewhere you will see them every day. You need to be able to see your goals every day, so you know what you’re working towards. Just having these goals in a word document somewhere in your computer will not work.
Plan how you will achieve these goals. You may want to create an action plan to plan out the actions needed to achieve each goal. Think about who you have in your network and how they can support you in your goals. This could be vendors, suppliers or married couples you have worked with in the past.
What’s the number one goal for your wedding business, and how are you going to achieve it?